PepsiCo to sell juice brands for $3.3bn The company, which made orange juice for about 3. 3 billion in 1998 and bought US-based nude juice for 150 million about 10 years later, owns a %% stake in the new joint venture. Brand ..
PepsiCo to sell juice brands for $3.3bn CEO Raman Laguarta said the sales will help develop and expand the portfolio of health-based snacks and zero-calorie drinks as PepsiCo focuses on more profitable brands.
Rival Coca-Cola has also streamlined its product range in the past year, abolishing tab diet soda and Coca-Cola energy brands in the United States, and selling ZICO coconut water brands.
In May, Rabobank Food & Beverage analyst Stephen Runclave said, “It’s hard for businesses to provide effective marketing support behind a myriad of brands that often compete for similar opportunities. I feel that way.”
He added that the company is thinking of launching a new product developed internally.
In the juice business, PepsiCo’s net sales in 2020 reached nearly billion 1 trillion, below the operating margin group.
The deal is one of PAI’s many food and beverage investments over the past few years. In 2019, Nestl এস SA sold its U.S. ice cream business, which includes brands such as Hagen-Dodge, for billions of dollars in PAI-backed joint ventures.
Centerview Partners advised PepsiCo’s financial advisor and JPMorgan Securities LLC PAI on the transaction.